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4k VideographyUsing our creative techniques to find, frame and capture the perfect angle for videos is one of the areas where you'll see us shine. Combine that with seamless video transitions and natural light edits and you'll find the recipe for the professional imagery that is the framework for what makes Excelsior Media unique.
Our crews bring more than just their production talents, professionalism, and state-of-the-art equipment to the set. They also come with an array of narrative techniques, a creative point of view, and an innate passion for the art of filmmaking:
Still PhotographyWhether you’re dealing with branding, marketing or advertising, it’s amazing how the power of good, old-fashioned still photography truly can make or break a company’s image. From fashion and beauty photography to executive and employee portraits, Excelsior’s talented team of photographers have you covered.
We have photographers who specialize in event coverage, architectural photography, location panoramas, and product beauty shots for use in advertising and marketing campaigns. We offer expert lighting, digital retouching, photo editing and compositing. As well as state-of-the-art digital equipment and software to create stunning images for our clients. Do you have an important still photography assignment? Do you have photographs that need to be visually enhanced? Let Excelsior handle your next still photography project. Video EditingOur most valuable post-production asset is not our high-tech equipment or cutting-edge software. It’s our carefully curated collection of world-class video editors. Video editing is an art form, and like all art, it can be approached from many different perspectives.
Give the same set of footage to 10 accomplished editors and you’re likely to get back 10 different videos. The choice of editor is often the most critical decision we make during the post production process. Each of Excelsior’s editors is a master storyteller in their own right—maestros of drama and emotion, sculptors of image and sound, and field generals for the rest of our post-production team—responsible for transforming a myriad of disparate creative elements into a unified cohesive whole Audio MasteringCarefully designed and professionally executed sound is essential to almost any kind of multimedia project. Videos are no different. Whether you want to create a commercial or a corporate training video, the finished product will not be fit for release until it has been professionally mastered.
Audio mastering is as important as any other part of the video production process. All activities taken during audio mastering are a subject fit for a series of textbooks – some examples of the steps we take during audio mastering include:
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Video FinishingExcelsior is a full-service video production company. We manage every aspect of a video’s creation, from concept development through to video finishing and final delivery. After a video’s content is locked and approved by all stakeholders, our video finishing team jumps into action, prepping the final video for delivery:
Most projects that Excelsior produces are delivered digitally via the Internet and have multiple final deliverables including different video file sizes for different applications, different end tags, and any number of other possibilities. Motion Graphic DesignMotion graphics are integral to video production—as integral as color and focus. High-quality motion graphics add a level of production value that can take a video from the ordinary to the extraordinary, while also enhancing its underlying message and theme.
Our motion graphics are not designed to impress people. They’re designed to engage our audiences more deeply in the central narrative. Our design team lets the story dictate the graphics, not the other way around. Using the most advanced hardware and software in the industry, our motion graphic artists conceptualize and produce 2D and 3D graphic sequences as amazing as our writers and creative directors can dream. Concept DevelopmentOur concept development process begins in our creative department, where a team of our most senior directors, producer, designers, and visual effects artists develop the agreed-upon project objectives into several unique production options.
We explore numerous ways to execute the narrative content, visual style, graphics, music, and sound design, as well as which production techniques will connect most effectively with our desired audience. Our creative exploration includes research, story outlines, visual treatments, scripts, storyboards, previsualizations, and scratch audio recordings representing all the key elements and creative choices for the project. Creative DirectionProducing a high-quality video requires a lot of creative input from a lot of different creative people. It also requires an overall guiding force to harness all of this creativity, and focus it on producing a cohesive final product.
Excelsior uses creative direction to calibrate all of the major creative decisions on a given project against the bigger-picture vision for the piece to ensure a unified creative vision that meets the project’s bigger-picture goals. Our creative team works with you throughout the development and production process, providing feedback, suggestions, and guidance along the way to ensure that your project is executed to the highest level of its creative potential. Excelsior's creative brain trust can manage all of the disparate choices and decisions that need to be made from development, casting, and locations through production, editing, graphics, music, visual effects, sound design, and final delivery. Whether your ultimate goal is to entertain, persuade, inspire, or sell, Excelsior Media will make sure your message is delivered in the most memorable, compelling, and creative way possible. |
Set DesignExcelsior approaches design from a narrative perspective. We focus our design efforts on telling more compelling stories. Our design aesthetic is smart and unified, artfully-crafted and authentic.
We believe less design is almost always more. Every set we build; every prop we stage; every costume our actors wear; is designed to enhance the overarching creative vision of that particular project. Production LogisticsProducing a video is a lot like building a house. It requires a diverse combination of artists and craftsmen, each adding their own specialized talent to an overall aesthetic vision. It also requires strong project management to coordinate, schedule, transport, feed, pay, insure, and direct all of these specialists, and to make sure they’re all working toward the same stated goal.
Excelsior Media's world-class team of producers and production staff, organize, budget, scout, interview, hire, and ensure that everything done during production complies with all relevant laws and regulations. On-Screen TalentThe people who work in front of our cameras are not just performers. They’re creative collaborators. They enable everyone working behind Excelsior’s cameras to tell better stories.
We believe the right talent, both on- and offscreen, is the single most critical variable in the ultimate success of a given project. On shoot days, we want talent who can deliver right from take one and keep on performing from the first frame to the last. The key words are preparation, experience, reliability—and that’s where Excelsior Media excels. Our actors are ready to give your project an infusion of personality and charisma—of nuance and raw power. Media PlanningAt Excelsior, media planning is both an art and a science. Our media team relies on comprehensive research, proprietary metrics, strategic assessments, and creative thinking to develop fully-integrated media campaigns that maximize exposure to our client’s message.
Excelsior’s philosophy is to look behind the numbers, identify trends and opportunities other media departments may miss, and create additional value and impact for our clients. We do this by approaching each campaign from scratch and focusing on where the target audience will be most accessible and amenable to our message. We will also leverage social media including Facebook, Twitter, Instagram, and YouTube. Through a mixture of media we will get the best results and will allow us to track and continue to optimize your campaign to get the results you want. Video EncodingNow that you’ve finished your video the next step is determining how to deliver it to your audience. Encoding a video for mobile devices all the way up through high definition Blu-ray disc, we will make sure your video looks its best!
We can handle complicated menu designs and navigation on disc deliveries and can embed metadata within QuickTime files to include credits, chapters and more! Encoding for the web in HD or small format for mobile devices, we will use our state-of-the-art software to prepare and customize your video for iPads, smart phones or laptops. Using the latest optimized specifications we can encode your video for social networking sites such as Facebook, Twitter and YouTube. We can also upload your videos for you as well. In addition to our full range of video production services, Excelsior Media also offers a full range of video delivery formats, including: QuickTime, MP4, Android & iOS Mobile, 4K, Blu-Ray. |
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01 OUR BUSINESS
We Craft Elegant Solutions with TechnologyHigh-quality is integrated in both our in approach and our work. All of our photos and videos are shot using a Canon C200 with cinematic 4k and standard 4k as well as 1080p HD a Ultra HD. We're also licensed in providing drone footage, so no idea will be lacking in quality or finesse. The quality of our work doesn't just show in our equipment, but also in our fluid filming style.
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02 OUR MISSION
Our Customers Come FirstThroughout both our video and photo shoots we work with you to translate everything that makes you who you are in to the project at hand. We pride ourselves on taking the time to get to know everyone that we work with because we believe that's what makes for both a great experience and great content. Our personable and experienced photographers and videographers will leave you feeling at ease and loving every moment from your time together.
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03 OUR PROMISE
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We Promise You the BestWe love creating engaging videos that flow naturally to create an experience and evoke the feelings laced within the story. Our wide-range of videography experience spans from music videos to corporate videos, real estate videos, short films as well as commercials. We also have experience photographing in a variety of areas from high-fashion clothing to professional head shots and everything in between. We'll also work with your budget to create a photo or video shoot setting that's both comfortable and affordable for you.
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